About Roll Call
Roll Call operates at 701 Hudson Ave in Scranton, Pennsylvania, as a locally owned firearm destination that merges retail sales with an indoor shooting range and dedicated training facilities. Established in 2007, the business serves enthusiasts, collectors, and first-time buyers with an extensive inventory spanning new and used firearms, Class 3 weapons, ammunition, and shooting accessories. The on-site indoor range allows visitors to bring personal firearms or rent from a selection that includes full-auto rifles, and the space can be reserved for private groups or parties. Supporting the range are a classroom and a shoot house, enabling a training curriculum that ranges from introductory courses for new owners to advanced instruction for experienced operators, including guidance on concealed-carry selection and firearm maintenance.
Beyond the physical storefront, Roll Call maintains an active GunBroker marketplace presence and provides supporting services such as FFL transfers, trade-ins, cash purchases for collections, and a Silencer Shop kiosk for suppressor transactions. On the retail floor, the staff cultivates a low-pressure environment, frequently taking extended time to match customers with firearms suited to their specific needs, carry preferences, and experience levels rather than rushing transactions. Visitors regularly describe the atmosphere as welcoming and professional, highlighting the cleanliness of the range and the attentiveness of range safety personnel.
Management has shown a willingness to own operational missteps. When a range safety officer incorrectly enforced a rule on FRTs, ownership acknowledged the standard-operating-procedure error publicly and invited the customer to contact them directly to make it right. Still, the business is not without friction. At least one seller reported disappointment with a cash-for-guns offer, describing an appraisal for a used Smith & Wesson SDVE that fell significantly below the requested price and left them feeling undervalued. While the vast majority of feedback reflects satisfaction with retail pricing, this indicates that trade-in valuations can be conservative.
Overall, Roll Call functions as a comprehensive hub for the shooting sports community in northeastern Pennsylvania, distinguished by its integrated retail, rental, and training infrastructure, a staff widely credited with deep product knowledge and patience, and a management team that actively intervenes to correct service lapses when they surface.