About Rifle Supply
Rifle Supply stands out as a premier firearms retailer in Huntington Beach, combining an extensive product selection with a commitment to customer education and service excellence. Located at 16291 Gothard St, this high-end retail establishment has built a strong reputation with a 4.5-star rating across 261 customer reviews, reflecting consistent delivery on their core promise of quality products and world-class customer service.
The store’s inventory is genuinely comprehensive, covering everything from modern semi-automatic rifles and tactical pistols to traditional bolt-action and lever-action firearms. Beyond firearms, Rifle Supply stocks an impressive array of ammunition across virtually every caliber, professional-grade optics and sighting systems, and specialized parts for popular platforms like AR-15s, Glocks, and Sig Sauer pistols. This breadth of selection appeals to both casual shooters looking for their first firearm and experienced enthusiasts building custom rigs.
What distinguishes Rifle Supply from standard gun shops is their integrated service model. The team handles FFL transfers for online purchases, offers professional gunsmithing services, and provides Cerakote finishing for custom firearm coatings. They also navigate California’s specific compliance requirements, offering 10-round magazine options and access to off-roster firearms for customers navigating state regulations. This full-service approach eliminates the need to visit multiple shops for components, services, and compliance solutions.
Customer service appears to be a genuine organizational priority rather than mere marketing language. Multiple reviews highlight staff members by name - particularly Sam, Rex, and the broader team - describing them as patient, knowledgeable, and genuinely engaged with customers. The implementation of a digital waitlist system demonstrates operational thinking aimed at reducing friction and respecting customer time. Average in-store wait times are remarkably short, typically 2-10 minutes even during moderately busy periods.
The physical environment reflects the ‘high-end feeling location’ customers repeatedly reference. The store presentation suggests professionalism and care, though the intensity of the staff - described by some as characteristic of serious firearms professionals - may feel more intense than customers accustomed to casual retail environments.
Pricing appears competitive at market rates, and the staff’s willingness to educate customers on proper installation, maintenance, and compliance adds genuine value beyond the transaction. For firearm enthusiasts, casual buyers, and those navigating California’s regulatory landscape, Rifle Supply delivers on the promise of being a comprehensive, professional resource for both products and expertise.