About Firing Line
Since opening in 2001, Firing Line has become Metro Detroit’s premier gun shop, serving the community for over two decades with a commitment to quality, safety, and customer service. Located in Westland, Michigan, this full-service facility combines a retail operation with an exceptional indoor shooting range, creating a comprehensive destination for firearm enthusiasts of all experience levels.
The standout feature of Firing Line is its state-of-the-art indoor range equipped with advanced air filtration technology that effectively removes gunpowder residue from the shooting environment. This commitment to facility quality creates a clean, comfortable shooting experience that keeps customers returning. The range operates multiple shooting lanes with both pistol and rifle capabilities, allowing for diverse training and recreational opportunities.
What sets Firing Line apart in the competitive firearms retail market is their extensive rental program. With over 75 pistols available for rent, customers can test and evaluate different firearms before making purchase decisions. This customer-centric approach reduces buyer uncertainty and demonstrates confidence in the quality of available inventory. Combined with a robust selection of firearms, ammunition, holsters, and accessories, the shop serves as a one-stop destination for shooting enthusiasts.
The staff at Firing Line combines technical expertise with a genuine commitment to customer satisfaction. Training specialists offer professional instruction across three main programs: beginner firearm courses covering fundamental safety and shooting mechanics, concealed carry permit classes for licensing requirements, and advanced modern rifle training for serious marksmen. The staff’s willingness to assist with special orders, answer technical questions, and provide personalized service creates a welcoming environment for both newcomers and experienced shooters.
Beyond retail sales, Firing Line provides professional services including firearm cleaning, sight mounting, custom gun fitting, and rifle assembly. These value-added services enhance the overall customer experience and demonstrate a full-service approach to the firearms community. The shop operates with extended hours during peak times, accommodating working professionals and weekend shooters alike.
Customer feedback consistently highlights three key strengths: facility cleanliness and maintenance, staff knowledge and helpfulness, and the quality of the shooting range itself. The investment in environmental controls and range infrastructure reflects management’s dedication to creating a safe, pleasant shooting environment. While feedback suggests occasional opportunities for staff consistency and further updates to some range facilities, the overwhelmingly positive reception from hundreds of verified customers demonstrates strong satisfaction levels.
For the Westland area and surrounding Metro Detroit communities, Firing Line represents an accessible, well-maintained facility that welcomes shooters seeking professional retail service, quality training, and a superior shooting environment all under one roof.